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Bruce James Brigham, FASID, ISP, IES

Education
Bachelor's in Art and Architectural History, 1973, Williams College

Professional Affiliations

    Fellow, American Society of Interior Designers (ASID)
    Past Member, National Board of Directors ASID
    Professional Member, Institute of Store Planners (ISP)
    Past Member, National Board of Directors ISP
    Professional Member, Illuminating Engineering Society
    Past Member, Editorial Advisory Board, Retail Store Image Magazine
    Member, National Trust for Historic Preservation

Qualifications
Prior to forming his own consultancy, Bruce was the Managing Principal of Planet Retail Studios, an international brand development and design company based in Seattle, Washington. There, he was responsible for the management and operations of the company including marketing, client relations, and overall project team management.

He was also responsible for programming, space planning, interior design, graphics, lighting design, and project administration for a number of key projects, including strategic planning, retail assessment, and retail development consulting.

He has designed and supervised more than 300 design projects, and won awards from ASID as well as NASFM. His work has included development of store design projects throughout the United States and in Asia; hospitality and hotel planning and design; mixed-use components planning; regional mall design; and adaptive reuse of historical properties.

His design experience includes:

  • The strategic planning and criteria development for 150,000 square feet of new retail space added to the Raffles Hotel in Singapore, as well as design of the hotel-run retail establishments and design of the Raffles Museum;

  • The design and implementation of food service and gift stores for Host/Marriott at both the Seattle and Honolulu International Airports;

  • Development of new retail configurations for the Westin St. Francis Hotel, San Francisco, including a program for hotel exterior awnings, signage and design criteria;

  • Design of a 105,000 square foot waterfront resort and casino for the Lummi Indian Nation;

  • Strategic retail consulting for the Benjamin Moore Paint Company, including the development of a 16,000 square foot prototype store in Las Vegas, Nevada.

  • Development of a prototype store within the Wizards of the Coast Gameplex prototype in Seattle, Washington;

  • Development of retail network Assessment Report for Cartier International, Paris, assessing their worldwide retail network of 180 boutiques; preparation of a comprehensive Design Brief outlining criteria and direction for a new concept store design and operations program, worldwide.

Awards

  • ASID Awards of Excellence, Gold Award, Retail Design, 2000
  • ASID Awards of Excellence, Silver Award, Retail Design, 1998
  • ASID Awards of Excellence, Gold Award, Retail Design, 1998
  • ASID Awards of Excellence, Gold Award, Hospitality Design, 1998
  • ASID Awards of Excellence, Gold Award, Hospitality Design, 1996
  • ASID Awards of Excellence, Gold Award, Retail Store Planning, 1995
  • ASID Awards of Excellence, Bronze Award, Non-residential New Construction, 1994
  • National Association of Display Fixture Manufacturers (NASFM), Award of Merit, New Stores Under 10,000 Square Feet, 1992
  • ASID Awards of Excellence, Award of Merit, Non-residential New Construction, 1991
  • ASID Awards of Excellence, Special Lighting Award, 1990
  • ASID Awards of Excellence, Gold Award, Non-residential New Construction, 1990

Publications and Speaking

  • Stadia magazine, January, 2001: "Cultured Club… Transforming a Club Into an Exciting Experience."
  • Chain Store Age - By Design magazine, October, 2000: "STA Travel Flagship Store, Geary St., San Francisco"
  • Stadia magazine, October, 2000: "Is Your Stadium Boring? Delivering a Compelling Experience."
  • Good Morning America, ABC Television, New York, New York, November 27th, 1998: Retail design expert discussing the art and science of store design - how retailers entice customers to shop and buy (aired the day after Thanksgiving).
  • Cartier International Retailer Director's Conference, Paris, France, February 1998: "Assessment of Design, Imaging, and Operations Issues Throughout the Cartier Boutique Network" — A 2 hour strategic design assessment presentation.
  • National Shooting Sports Association Exposition — ShotShow '98, Las Vegas, Nevada, January, 1998: "10 Steps to Reach the Next Millennium!" — A 1 1/2 hour seminar for attending retailers as part of exposition education program.
  • World Floorcovering Association Exposition — Surfaces '98, Las Vegas, Nevada, January, 1998: "How to Position Your Store for the Future of Retailing!" — A 1 1/2 hour seminar for attending retailers as part of exposition education program.
  • ASID National Conference, Seattle, Washington, July, 1997: "Designing Great Retail Stores Through Marketplace Positioning" — A 6 hour strategic design seminar and workshop.
  • NEOCON World Trade Show & Exposition, Chicago, Illinois, June 1997: "What Are They Buying?… What Are We Selling?" — A presentation on ASID Strategic Mapping research.
  • ASID Alaska Chapter, Anchorage, Alaska, June 1997: "New Technologies in Interior Lighting Design" — A 2 hour, CEU accredited presentation Chapter Meeting.
  • Construction Industry Advisory Board of Singapore, Singapore, May 1997: "An Overview of Trends in Interior Design in the United States" — A two-day seminar workshop at the CIDB Training Institute.
  • Washington State Floorcovering Association, March, 1997: "How to Position Your Store for the Future of Retailing!" — A 1 1/2 hour presentation Chapter Meeting.
  • Sun & Sports Eyewear magazine, January, 1997: "Using Lifestyle Imaging To Sell Fashion and Sports"
  • Benjamin Moore Dealers Advisory Council Meeting, Ponte Vedra, Florida, January, 1997: "How to Position Your Store Against the Big Box Retailer!" — A 3 hour presentation to the DAC and the Benjamin Moore Executive Team.
  • World Coffee & Tea magazine, October, 1996: "10 Smart Ways to Increase Profits by Re-Working Your Store Image!"
  • World Gaming & Leisure Industry Review magazine, September 1996: "Positioning A Property To Prosper"
  • ASID National Conference, Baltimore, Maryland, July 1996: "Creating Exciting Retail Stores! … Turning Customers' Aspirations Into a Profit-Making design" — A 6 hour strategic design seminar and workshop.
  • The Seattle Times newspaper, Seattle, Washington, December, 1995: "Store Positioning And Imaging" — A half-day seminar for the newspaperís retail advertisers.
  • Retail Store Image magazine, July, 1995: "Current Trends In Store Design"
  • San Jose Mercury News, San Jose, California, September-October 1993: Presentation of multiple seminars for the newspaper's retail advertisers on Store Positioning and Imaging.
  • CRAMMM Conference (Construction, Renovation And Materials, Maintenance & Modernization). Houston, Texas, February 1993: Seminar presentation: "New Trends and Technology for Retail Store Lighting."
  • Display & Design Ideas magazine, April 1993: Star Mart — "A Quick Stop for the Upwardly Mobile"
  • Retail Store Image magazine, March 1993: "Planning Towards a Unified Voice in Design"
  • Retail Store Image magazine, August 1992: "Kula Bay Comes to Life"
  • Interior Design magazine, August 1992: "Universal Design for the Disabled"